A dedicated IP address suggests that you shall have a unique numeric identifier on the Internet and that it won't be shared with other people's websites or apps as it happens with a shared Internet hosting account. There are many uses for a dedicated IP - including, when an SSL certificate is needed if you have an Internet store and you need to accept online payments or if you have a login form and you'd like the information that users submit to be encrypted. A dedicated IP address could also be used for other programs, like a VoIP server, for instance. In addition, it shall provide more credibility and protection to your websites, as a network flood to a shared IP won't have any effect on your dedicated IP. If you host your sites with our company and you have your own web server, you will be able to get one or a number of dedicated IP addresses with just a couple of mouse clicks and to use them just in case you cannot use the IP included with the server.